Monday, February 25, 2013

With Danica starting from pole, Daytona 500's preliminary TV rating up big from last year


With Danica Patrick starting from the pole, the Daytona 500's preliminary television ratings are much higher than last year's.

Sunday afternoon's race earned a 10.0 overnight rating and 22 share on Fox. That's up 30 percent from
2012, when rain pushed the event to a Monday night. The network said Monday it was the highest overnight rating since 2006.

Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.
Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the country's largest markets.

No comments:

Post a Comment